What's actually changing in Salesforce Marketing Cloud, Data Cloud, and Agentforce, and what it means for the teams running them. Written by the certified consultants who build on the platform every day, not a content desk.
Salesforce has been quietly reshaping Engagement into a Core-native product. We separate the genuine architecture shifts from the rebranding, and lay out the order we'd move a live instance.
Three workflows where an agent genuinely removes toil, and the ones that are a demo, not a deployment.
Authentication, IP warming, suppression hygiene, and complaint loops, in the order we run them to pull a sending reputation out of the gutter.
Calculated insights, data graphs, and the activation gotchas that quietly break audiences when you connect Data Cloud to Marketing Cloud.
B2B, B2C, or both? A straight read on which Marketing Cloud product fits which motion, and when running both is the right call rather than a mistake.
Book a 30-minute scoping call, or start with The Audit. Either way, you'll leave with something useful.